lundi 30 septembre 2013

SOURCES

Websites:

http://tpestarbucks.blogspot.fr/2012/03/2-lieu-daccueil.html

http://www.docstoc.com/docs/72592841/STARBUCKS-IMAGE-DE-MARQUE

http://fr.slideshare.net/LauraRachelDubos1/starbucks-coffee-project-2013

http://www.rodenberg.nl/publications/publications/COSTA_COFFEE_vs_STARBUCKS.pdf

http://www.studymode.com/essays/Costa-Coffee-Brand-800499.html

http://enjoystarbucks.blogspot.fr/2011/12/personality-vs-users-image.html

http://studenttheses.cbs.dk/xmlui/bitstream/handle/10417/577/ea_elisabeth_finn_nielsen_og_tina_holm_mortensen.pdf?sequence=1

http://www.evalpro.net/webPROJETS/evaluations/01_02/RAPPORT%20CAFE.pdf

http://www.lhotellerie-restauration.fr/lhotellerie/articles/2856_22_Janvier_2004/La_machine_Starbucks.html

http://www.thedrum.com/news/2012/10/04/costa-coffee-set-largest-integrated-marketing-campaign-roll-out

http://www.viuz.com/2013/02/19/la-methode-starbucks-pour-reussir-son-marketing-social/

http://www.elior.com/elior-implante-le-premier-costa-coffee-en-france



https://blogs.technomic.com/coffee-shop-business-heating-up-in-the-u-k/



PRESS ARTICLES:

 Les échos.fr : 
http://www.lesechos.fr/entreprises-secteurs/grande-consommation/actu/0202982637446-starbucks-france-a-bien-de-l-appetit-603233.php

Stratégies.fr :
http://www.strategies.fr/actualites/marques/221483W/l-anglais-costa-coffee-s-implante-en-france-avec-we-agency.html