BRAND AUDIT BLOG STARBUCKS VS COSTA COFFEE
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ACCUEIL
STARBUCKS AND COSTA COFFEE PRESENTATION
THE COFFEE MARKET
CONSUMER INSIGHT
MARKETING AND COMMUNICATION STRATEGY
BRAND IMAGE
FRANCE CASE
SOURCES
RECOMMENDATIONS
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samedi 7 décembre 2013
TEAM MEMBERS
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We decided to choose to make an audit blog about the coffee shops market and more precisely concerning Starbucks an...
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RECOMMENDATIONS
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After we made this brand audit blog regarding STARBUCKS and COSTA COFFEE, we think that both brands are very famous in the world and ...
jeudi 5 décembre 2013
HISTORY OF COSTA COFFEE
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In 1971 , two brothers, Bruno and Sergio Costa created the Mocha Italia Blend and started selling to businesses in the UK. A few...
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HISTORY OF STARBUCKS
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In 1971 , three friends passionate by fresh coffee opened the first Starbucks coffee in Seattle. They began to sell fresh roasted coffee b...
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mercredi 4 décembre 2013
COSTA COFFEE KEY FIGURES
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1578 Nowadays, Costa has 1578 outlets in the UK. On average the company opens one new coffee shop every two days 3...
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