COSTA COFFEE IN FRANCE

COSTA COFFEE ARRIVES IN FRANCE!!

In 2012, Costa Coffee set up its first coffee shop in France through a franchise model with the group ELIOR.

This strategy was very studied because ELIOR is the leader of food restauration s in railway stations, airport.... like with Paul, Quick, Hippopotamus....

==> http://www.elior.com/costa-coffee-la-star-des-coffee-shops-enfin-en-france

The 1st shop of 120m2 was located in Paris : Lyon railway station., 

For its implementation in France, The brand choose to keep the same model : modern context, red tons( warm atmosphere), traditional decoration......

The group has chosen to help Costa Coffee for its entire development in France ( motorway, railway station, airport)
A new shop in Nice airport is predicted.