In 1971, three friends
passionate by fresh coffee opened the first Starbucks coffee in Seattle. They
began to sell fresh roasted coffee beans and coffee machines. People came to
their salon to savour ones of the best coffees of the world.
In the beginning of
the 80s, Howard Schultz (the actual CEO of Starbucks) joined the company and
changes appeared. Indeed, after a trip in Italy, Howard decided to transpose in
the USA the Italian tradition around coffee and make Starbucks not only a
coffee salon where you share gourmet coffee but also an atmosphere that favours
human relation.
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