RECOMMENDATIONS

After we made this brand audit blog regarding STARBUCKS and COSTA COFFEE, we think that both brands are very famous in the world and in France ( 1st and 2st in the world market), but after analyse more seriously both the brands strategy, we can make some recommendations.

FOR COSTA COFFEE:
- More communications and advertising => specifically in digital strategy (Facebook, twitter...)
- Try to involve more customers in the Costa Coffee process and decisions ( for example : crowdsourcing, ambassadors, reward of consumers...)
- More public informations about them 
- Increase It present in France and Europe
- Take the opportunity of the emergent markets


FOR STARBUCKS:
- Try to make a better research and adaptation to the French market ( consumer habits, purchase behavior, places and  prices)
- take also the opportunity of the emergent markets.
- Continuously innovate with new concepts => for example happy hour 4-6 wit specials on coffee drinks and selected food to adapt to young french market.
- Develop the network in other cities in France ==> Not only in Paris => Lille, Nice.....