Like the coffee
shops represent the third place where people like meet them, to discuss, to
read newspapers, to work, to relax for a long time…
Costa coffee adapt
it concept about the expectations of their actual and futures customers.
When we ask to
people which image represent Costa coffee for them; and giving a definition in
one word, the most frequent words are: excellence, luxury and perfection.
In fact, Costa
coffee is become modern and a luxury place, where Customer can consume
beverages like coffee, tea, cappuccino, frapuccino and soda ..., but also
sandwiches, wraps and salads, pastries and cakes…
The empathy’s is
on luxury and comfort – with style. The ambience provided is trendy as well as
soothing.
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Article written by Alice Barrois
