KEY COMPETITORS

Specialty coffees sold at retail through supermarkets 

•  Kraft General Foods (Café grand mère, Tassimo)

It is the 2nd leader for food and beverages in the world.

The group is the leader in the market of roasted coffees and chocolat bars.

• Nestle (nescafé)
  
• Nespresso

Fast food

• Mac Donalds (Mc café)

Since few years, Mac Donalds has developed coffees offers. The company wats to position in the beverage market in general (hot and cold teas and coffees, milkshake....) in order to attract more people.

So the company opened Mac café inside its Macs Donald to respond to special needs, with profesional service (barista) in the same way of Starbucks.

The advantage of Mac Donald is that the company has already good locations all over the world.

• Dunkin Donuts

American fast food company founded in 195à at Quincy (Massachusetts), specialized in the sale of coffee and donuts.

Dunkin Donuts offers a large product range like Coffees, Donuts but also pastries, sandwiches and other beverages.

6900 point of sales in more than 40 countries all over the world ( essentially in USA, but alos in Asia, Europe, Marocco, New Zealand).

Coffee shops

• Peet's Coffee & tea

Created in California by Alfred peet, this company is specialized in the distribution and rosating of coffee. the company proposes a high  range of coffee and tea. 

200 point of sales and 8000 wholesalers in USA.

Peet's Coffee &tea has inspired directly the creation of Starbucks.

• The coffee bean & tea leaf

Founded in 1963 in California, The coffee bean and tea leaf is a restaurant channel.

This channel counts more than 520 retailers whose 250 franchises in Asia, Australia, Africa and Europe.

• Tully's coffee

It is a retailer and wholesaler of coffee founded in 1992 in Seattle. The Tully's coffee shops are specialized in the business of coffees, pastries and other beverages.

Currently the company counts a hundred restaurants (principally in the west of USA)

• Second cup

It is a retailer channel of coffee founded in 1975 in Canada and it is the most important coffee retailer of the Canada.

The company is very well developed worldwide with more than 360 coffeeshops in Canada and franchises in USA, Middle East ( Arabie Saoudite, Koweit, Liban, Egypte, Emirats Arabes-Unis...)

Article written by Judy garber