The brand invests a lot on its image of
social, ethical and business closer to its consumers. The starbucks image comes
directly of films and television series where we see it.
Their cups with the famous Green logo often appear on the screen. It represents the symbol of the modern America and the "working girl" living in New York, the starbucks cup became a fashion accessory that can be transported anywhere.
Starbucks drink is chic and trendy. Walking in the street with his starbucks coffee is synonymous with social success.
Their cups with the famous Green logo often appear on the screen. It represents the symbol of the modern America and the "working girl" living in New York, the starbucks cup became a fashion accessory that can be transported anywhere.
Starbucks drink is chic and trendy. Walking in the street with his starbucks coffee is synonymous with social success.
The logo, for its part is a representation of a mermaid with two tails fish, which symbolizes sensuality attraction for coffee. The circle green and white remember the stamp certifying the quality of the product and the brand Starbucks.
Article written by Alice Barrois
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